What Digital IDs Can Do for Fashion

If an array of start-ups and fashion power players have their way, in the future every item of clothing, watch or handbag you buy will have a digital twin.

Scan a QR code on a garment and it would pull up a web page packed with information about that item, from the materials used to styling suggestions and perks, like access to exclusive products.

The same web page could even link out to a resale partner, so you can easily list your purchase…