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What American Retailers Can Learn From European Department Stores

What American Retailers Can Learn From European Department Stores

Neri Karra walked into a Macy’s in Washington, DC, last month and was surprised at just how different it was from the department stores in her native Paris.

“Things were on top of one another — everything all at once and no curation,” said Karra, a brand consultant and professor of entrepreneurship strategy at Oxford University.

She had been visiting family in the American capital and wanted to shop for the holidays. The single-brand…


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