Editor
Between rapidly-paced chatter on TikTok and the emergence of ultra-fast fashion players like Shein, figuring out how to capitalise on trends has never been more complicated. That reality, in tandem, has made a fashion buyer’s job harder.
“Different shocks are happening to different parts of the system. The anxiety is at a fever pitch,” said Monisha Klar, director of fashion intelligence at trend forecasting company WGSN, who previously…
