Victor Weinsanto may send his brand’s notoriety into the stratosphere with his latest project: A digital collection for South Korean girl group Lightsum that will drop as NFTs next month.
The French designer recently traveled to Los Angeles for K-Con, a three-day festival of South Korean culture, with Lightsum among the headline acts. Organizers said more than 90,000 people attended the convention and concerts.
“I’ve never…