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Walmart’s latest product? Its customers

Walmart’s latest product? Its customers

In the electronics department, every television is tuned to the same channel, showing a commercial for a cosmetics brand. At the end of the aisle is a sponsored stall promoting bags of popcorn. The music wafting through the air on the in-store radio is occasionally interrupted by advertising spots. Even at the checkout, a few final commercials pop up on screen to catch customers before they leave.

Anyone strolling around a branch of Walmart,…


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