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Walmart Introduces Intimates and Sleepwear Brand Joyspun

Walmart Introduces Intimates and Sleepwear Brand Joyspun

Walmart continues to invest in its fashion category, even as some consumers pull back on discretionary spending. 

The mass merchant on Monday unveiled Joyspun, a new intimates and sleepwear brand, aiming to further establish itself as a fashion destination. The firm is also hoping to snag some added market share in the innerwear world. 

Sleepwear in Walmart’s new Joyspun brand. Courtesy…


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