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Volkswagen names a new CEO to run its electric truck and SUV spinoff Scout

by Editor July 20, 2022, 6:13 am 2k Views

Volkswagen names a new CEO to run its electric truck and SUV spinoff Scout

The electric rebirth of Scout, the classic off-road SUV brand, is getting real this week as Volkswagen names Scott Keogh as CEO of its new spinoff company. The former head of VW Group America,

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, pushed for VW to start a new electric truck line after seeing a fully restored vintage Scout: “the rights to the brand were just sitting there,” Keogh said.

VW acquired the Scout brand through a 2020 merger of its…

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A guest wears gold large earrings, a brown half leather and half wool braided pullover, burgundy / orange / green / white print pattern shorts from Etro, brown ribbed socks, black shiny leather loafers from Prada, outside the Etro fashion show during the Milan Men's Fashion Week - Fall/Winter 2022/2023 on January 16, 2022 in Milan, Italy.

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