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‘Visible Not Vulgar’: Piaget Brings Back the Polo 79, Aiming to Boost Watch Division

‘Visible Not Vulgar’: Piaget Brings Back the Polo 79, Aiming to Boost Watch Division

Gstaad, SWITZERLAND — Richemont-owned Piaget is bringing back one of its most celebrated timepieces in a bid to jump-start its luxury watch division and promote what chief executive Benjamin Comar describes as “visible but not vulgar” luxury.

The Polo 79 — recognisable for the yellow gold strips that run seamlessly through the watch’s case — was a well-regarded symbol of status and taste in the 1980s, worn by artist Andy Warhol,…


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