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Viktor & Rolf’s New Sneaker, Financial Moves at Italian Design Brands

Viktor & Rolf Celebrates Anniversary Teaming Up With Superga

BIRTHDAY SHOES: To mark its 30th anniversary, Viktor & Rolf is unveiling a collaboration with Italian shoe company Superga. 

For the occasion, Viktor & Rolf reinterpreted two of Superga’s signature models, the 2790 and the 2708 high-top sneakers in a limited-edition capsule featuring the brand’s recurring elements — the bow and the couture flower. 

Both sneaker versions are completely covered in satin with tone-on-tone…


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