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in Fashion

Vespa Doubles Down on Lifestyle Project With Roving Pop-up Format

by Editor January 24, 2025, 8:20 pm 139 Views

The Vespa pop-up at Paris' Galeries Lafayette.

VROOMING AROUND: Vespa is doubling down on its lifestyle project introduced last June by kicking off retail initiatives worldwide.

The brand is unveiling a range of pop-ups dedicated to the second chapter of its lifestyle project in key locations throughout the first quarter of 2025.

The first of such activations bowed this week at Paris’ Galeries Lafayette Champs-Élysées department store.

Decked in icy tones to recreate…

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