Editor
LONDON — Aeron, the womenswear fashion label from Budapest owned by Vanguards Group, will be repositioned as a responsible and transparent knitwear label, WWD has learned.
An official announcement is expected on Monday, coinciding with the release of the brand’s pre-fall 2022 collection.
The company has also tweaked the price points and created a new, A-shaped logo, brand identity, packaging and signature color: mimosa yellow. The new…
