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Uniqlo’s $50 Billion Brand Puzzle

Uniqlo’s $50 Billion Brand Puzzle

TOKYO — The view from the 33rd floor of the Tokyo Midtown tower, home to Uniqlo’s global headquarters, is almost as ‘mega’ as the ambitions of the company’s founder. By 2020, Tadashi Yanai, chairman, president and CEO of Fast Retailing, Uniqlo’s parent company, aims to turn the Japanese purveyor of colourful, well-designed basics into the world’s number one fashion giant, with revenues of $50 billion per year, surpassing both


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