Ulta Beauty’s Merchandising Chief Looks Inside a Big Bet on Wellness

As the beauty category continues to outpace the global economic outlook, conglomerates, retailers, brands and investors are looking for even more opportunities to evolve. And right now, there is no greater growth vehicle within the segment than wellness. Whether it is the “skinification” of colour cosmetics and hair, or the debut of sexual wellness products in the beauty aisle, companies are willing to stretch the traditional limits of…