Households will be urged to take only 30 seconds out of their day to reduce their energy use as a UK government TV advertising campaign designed to cut bills finally launches.
The advert, part of an £18m campaign originally blocked by Liz Truss, will air during festive schedules from 8.30am on Tuesday on terrestrial and satellite channels, including ITV, Channel 4 and Sky.
The advert suggests Britons should spend 30 seconds taking small…