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Tyler, the Fragrance Creator

Tyler, the Fragrance Creator

Tyler, the Creator has long believed in scarcity. Limited-edition drops for his skate-inspired clothing line Golf Wang and collaborations with Converse and Lacoste are what made hypebeasts line up in droves for his colourful sneakers, polo shirts and hats for the last decade.

But as his nearly two-year-old luxury lifestyle brand Golf le Fleur grows up, the musician-turned-designer is taking a new approach to his beauty portfolio.

“I can’t…


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