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in Tech

Twitter’s New Chief Working to Win Back Its Advertisers: Report

by Editor June 29, 2023, 3:05 am 1.4k Views

Twitter

Twitter’s new chief executive, Linda Yaccarino, is working on a slew of measures to bring back advertisers who left the platform under Elon Musk’s ownership, including introducing a video ads service, pursuing more celebrities and raising headcount, the Financial Times (FT) reported on Wednesday.

Yaccarino, who started as CEO on June 5, is planning to launch full-screen, sound-on video ads that will be shown to users scrolling through…

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