Editor
If being name-checked by a buzzy rapper is a barometer for a brand’s relevance, True Religion has never lost its grip.
Back in 2008, when its horseshoe logo was synonymous with the decade’s premium denim boom, the brand received nods from Drake and Kendrick Lamar, as well as Chingy and Soulja Boy. In the 2010s, callouts came courtesy of Chief Keef, 2 Chainz (who named a whole mixtape after the brand in 2011), 50 Cent and others….
