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True Religion Develops a Blue Jean Meant to Shape Your Butt

True Religion 05-24

Ever since True Religion was founded 22 years ago, the Los Angeles clothing company has tilted more toward the men’s market, with the women’s side of the business getting less attention.

But the jeans- and apparel-maker, known for its famous horseshoe-shaped back pocket design and emblem of a smiling Buddha strumming a guitar, is changing that. It wants more women to buy its products. With that in mind, True Religion is releasing a…


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