Regulator TRAI on Friday directed telecom operators to take action against misuse of telemarketing messages templates within 30 days to curb pesky messages.
The regulator in the direction said that it has noticed some telemarketers are misusing headers and content templates of enterprises.
“Unsolicited Commercial Communication (UCC) is a major source of inconvenience to the public and impinges on the privacy of individuals and TRAI has been…