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Topicals’ Olamide Olowe on Connecting With the Multidimensional Gen-Z Shopper

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For many beauty brands, figuring out how to connect with Gen-Z is akin to deciphering a foreign language.

But not for Olamide Olowe, the founder of US skin care label Topicals. As a member of the generation herself, the 26-year-old has built a company on many of the principles that matter most to Gen-Z consumers: mental health advocacy, racial inclusivity, and an open dialogue and feedback loop between consumer and brand. These competitive…


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Paul Karp

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