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Too young for an iPhone? Apple says its watch is ‘a great call for kids’ in new promotion

Too young for an iPhone? Apple says its watch is 'a great call for kids' in new promotion

A shopper holds an Apple Watch Series 8 on sale at the company’s Fifth Avenue store in New York, Sept. 16, 2022.

Jeenah Moon | Bloomberg | Getty Images

Apple is trying a new tactic to get its products in the hands of younger users.

The iPhone maker on Wednesday launched a

as part of a rebranding effort for its suite of Apple Watch features aimed at children. The site, which calls the Apple Watch “a great call for kids,”…

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