Editor
LONDON — Selfridges is embracing British humor with a new concept at its The Corner Shop.
The Joke Shop pokes fun at fashion cliches and is in on the laugh until March 30 in its London store.
On the shop floor, customers can get in on the joke by purchasing items that feature elements of comedy, from slogan T-shirts and fart cushions to fashion items designed by the likes of Adam Jones, Corrina Goutas, Judith…
