Tommy Hilfiger is coming home.
On Sept. 11, the brand will present its latest see-now, buy-now collection after a three year absence from New York Fashion Week. The show, taking place in Brooklyn’s Greenpoint neighbourhood, will unfold in the metaverse, too, livestreamed on gaming platform Roblox. The digital show will also include avatars dressed in the new fall styles.
In the last few years, Tommy Hilfiger has been primarily focussed on its…