TikTok’s latest feature for musicians is a glossy video series

TikTok is introducing a new way for musicians on the platform to promote their music — this time through a video series.

The series, called “Off the Record,” is produced by TikTok and features musical artists like Shakira, Charli XCX, and Meghan Trainor. The short clips are similar to series like Song Exploder or The New York Times’ “

,” where artists talk about their inspiration behind songs, the writing and…