Valeria Fride, a burgeoning TikTok creator, has grown her follower count on the app to 15,000 with makeup tutorial and holiday gift guide videos as she shares her go-to products for various occasions.
But in her most successful video yet, she took the opposite approach and highlighted TikTok-favourite items, like Olaplex’s shampoo and conditioner and Dior’s Backstage Rosy Glow blush, that didn’t impress her — and viewers loved it. The…