Editor
When Taylor Swift was spotted at Coachella in a $32 pleated skirt from TikTok-favourite activewear brand Halara, the label reached a new level of virality.
“We’re still feeling the aftermath [from Taylor Swift],” said Gabby Hirata, Halara’s global brand president, adding that moment came as a surprise to the brand. Halara sold 2,000 units of the skirt the day images started circulating; it typically sells about 1,000 units of a single…
