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TikTok is upending the music industry and Spotify may be next

TikTok is upending the music industry and Spotify may be next

Benee performs at the Bonnaroo Music & Arts Festival on June 18, 2022 in Manchester, Tennessee.

Josh Brasted | Wireimage | Getty Images

Zoi Lerma was working at a Los Angeles bagel shop in early 2020 when she first heard the song “Supalonely” by Benee. 

She liked it so much that she choreographed a dance to the tune and posted it on TikTok. Her video has since amassed more than 45 million views, turning her into a TikTok celebrity and helping…


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