Editor
Fashion’s first big Olympics moment came days before Friday’s opening ceremonies, when athletes from around the world took to TikTok to show off the impressive hauls they’d been gifted by Nike, Ralph Lauren, Skims and others. Those early viral videos boded well for brands that are banking on grabbing the spotlight for a moment – or a few moments – over the next two weeks.
Friday’s festivities featured literal boatloads of athletes…
