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Thebe Magugu Wants to Build an International Brand Without Forgetting the Customers at Home

Thebe Magugu Wants to Build an International Brand Without Forgetting the Customers at Home

When Thebe Magugu won the LVMH Prize in 2019, he was nearly instantly flung into fashion fame. In the months that followed, he put on presentations at Paris and London Fashion Week, and dressed the likes of Rihanna, Naomi Watts and Lupita Nyong’o.

These days, Magugu wants to take a step back from the spotlight. Instead, the designer plans to focus on his native Johannesburg and Africa at large, where he believes could fuel the next stage of…


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