Editor
The European Commission is homing in on the word “green.” When its policymakers in the spring of 2022 laid out a plan to make textiles more durable and recyclable by 2030, they addressed not only waste reduction and circularity, but also how the fashion industry communicates with its customers. The strategic roadmap aims to crack down on “greenwashing,” stating that terms like “eco-friendly” and “good for the environment” will…
