Editor
In 2023, fast fashion accelerated. Following in the footsteps of e-commerce giant and market leader Shein, a cohort of challengers has upended the competitive landscape by producing fashion quicker and cheaper than before. The first generation of fast-fashion heavyweights, like H&M and Zara, that introduced the concept of trendy runway-inspired fashion at affordable prices has before been challenged by a second generation of digital-first…
