Several months ago, when Macy’s Inc. was looking to hire roughly 40,000 temporary workers for the holiday season, John Patterson, the company’s VP of Talent, had a small request: Do not post any “We’re Hiring” signs.
“Frankly, everybody’s hiring,” he said.
To stand out in a tight labour market, the company created a “new expression around candidate branding,” Patterson said. Instead of “we’re hiring,” the message…