The Widening Gap Between Influencers and Creators

Daus Mendoza is a successful influencer by any definition, with over 5 million followers on TikTok. But he admitted that for a long time, the thought of referring to himself by the term was “just so icky,” preferring the more neutral-sounding “creator.”

But Mendoza said he has begun to reconsider his relationship with the influencer label. While many ordinary users of social media use the terms influencer and creator interchangeably,…