Peak Singles Day?
Alibaba’s shopping holiday, which kicked off in late October and builds to an all-out frenzy on Nov. 11, combines the everyday deals appeal of Amazon Prime Day with the “these brands never go on sale” cachet of the Nordstrom Anniversary Sale. Or it used to, anyway. Singles Day has lost a bit of its oomph in recent years. After hitting a record $84.5 billion in gross merchandise value on its platforms in 2021, Alibaba