The Truth About Black Buying Power

African Americans are a powerful consumer group, wielding $1.3 trillion in annual spending power, up 114 percent from 2000, according to Nielsen.

The figure is not without controversy, however. In The Propaganda and Myth of Black Buying Power, Dr Jared Ball, professor of communication studies at Morgan State, a historically Black university in Baltimore, claims the very concept of Black “buying power” is a myth that has been used to help…