Editor
This article first appeared in The State of Fashion: Technology, an in-depth report co-published by BoF and McKinsey & Company.
The rules of physical retail are changing. Pressure on the economics of operating stores has been mounting, particularly since more and more consumers began embracing the convenience — and safety — of e-commerce during the Covid-19 pandemic.
But physical retail is far from dead. A 2020 survey of European consumers…
