The Start-Ups Looking to Detox Dyeing

In fashion, colour is a style statement. But it comes at an environmental cost.

Bright patterns, eye-catching hues and even all-black ensembles typically require energy- and chemical-intensive processes to ensure colours bind to fabrics and stay strong for a garment’s full lifecycle.

Pressure from environmental advocates has pushed big brands to take steps to weed out some of the industry’s most harmful chemicals. But the dyeing process…