Marie Claire and Who What Wear took very different journeys to the same place.
The first issue of Marie Claire was published in 1937 in France, and since its launch in the mid-1990s, the US edition has served as a go-to monthly for the career woman. The website was mostly an afterthought until the mid-2010s, when digital competitors and social media were steadily eroding the magazine industry’s cultural clout, and profitability.
Who What Wear…