The Secrets to Kering’s Fashion Success

In July 2013, fresh off a major corporate rebranding, Kering made a big strategic bet: focus on the luxury segment. Almost a decade later, that bet has largely paid off.

Flagship brand Gucci delivered the most dramatic turnaround in the history of the industry, while stablemates Saint Laurent, Balenciaga and Bottega Veneta have surged ahead.

All told, Kering’s luxury sales have grown at 33 percent CAGR over the last 10 years, driven mainly by…