The Rise of Video Has Fashion’s Content Machine Working Harder Than Ever

Between TikTok’s explosive rise and Instagram’s new emphasis on Reels, one social-media trend is clear: video is king.

For fashion businesses, that marks a momentous shift in how they communicate their carefully curated images to the world.

Still photography is the historical cornerstone of fashion storytelling,

during which fashion houses relied on magazines like Vogue and photographers from Edward Steichen…