Leave it to Balenciaga to turn trash into brand-building treasure.
Last week, the brand dropped a $1,790 trash bag, setting off another viral storm. To be sure, the bag, which is the work of Balenciaga creative director Demna, isn’t exactly ‘trash.’ Made with calfskin leather, the pouch was originally shown on the Autumn/Winter 2022 runway. The show made headlines for how closely it reflected the current moment: Models trekked through a…