Editor
More than perhaps any other industry, beauty is relentless with its launches. Last December, I reported for our Case Study on how to launch and grow a hero product that there are approximately 2,100 makeup launches annually — not including shade extensions, according to Circana. That is a wild amount of lipstick and foundation.
Like many of you, I’ve been inundated with body care launches lately. First came the splashiest: Selena Gomez’s…
