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The Outlook for China’s $15 Billion Handbag Market

The Outlook for China’s $15 Billion Handbag Market

For luxury brands that do brisk business in handbags, the health of the China market is top of mind now that slowing economic growth and dampened consumer sentiment have hit the country.

Despite the increasingly challenging environment, China is set to overtake the US as the biggest sales market for designer handbags, according to data from Euromonitor, driving 30 percent of global sales in the category by 2027 — up from 13 percent in 2019.

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