Editor
Shortly after Tendai Moyo and Ugo Agbai launched their hair extensions start-up Ruka, Serena Williams came calling.
Williams’ stylist Lorraine Dublin reached out while struggling to find high quality hair extensions to match the tennis star’s specific hair texture at short notice, Moyo said. Williams ended up wearing one of Ruka’s ponytails during her Wimbledon match earlier this year.
It was a coup for the digital direct-to-consumer…
