The New Way Brands Are Battling, and Sometimes Even Beating, Bots

The launch of New Balance’s latest collaboration with Joe Freshgoods last month was destined to be a target for bad actors looking to flip the shoes on the resale market.

The Chicago designer and creative director is behind some of New Balance’s most coveted sneaker releases of the past few years. With limited quantities available, his “1998″ collection of three versions of the brand’s 990v4 model was sure to be irresistible to…