The New Requirement for Landing Media Coverage

When Valeria Palmertree, an independent public relations consultant, was working to place one of her clients, a “small, sophisticated jewellery brand” on the website of a lifestyle magazine, she thought it would be a seamless fit. She had a good relationship with an editor, and said the brand was “very well aligned” with the outlet’s overall aesthetic and ethos.

But there was a roadblock: the brand wasn’t yet part of an affiliate…