The Most Resilient Category in Retail

Could Maxxinistas be the most important consumers in fashion?

This week, TJX Cos, the Massachusetts-based parent company of T.J. Maxx and its UK counterpart T.K. Maxx, as well as Marshalls, raised its outlook for the 2024 fiscal year, after US sales of apparel and accessories rose 8 percent in the second quarter, and international sales rose 3 percent. The results sent TJX shares soaring to an all-time high, and its market capitalisation above…