The Metaverse Will Radically Change Retail

American venture capitalist Chris Dixon once said, “The next big thing will start out looking like a toy,” an observation, he believes, sits at the heart of why we frequently discount innovations that, only in hindsight, prove to be instruments of momentous technical and societal change.

Much of our initial dismissal is tied to the fact that, in their infancy, many innovative technologies far “undershoot,” as author and academic Clay…