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The Luxury Brands Pushing the Upper Limit of What Makeup Can Cost

The Luxury Brands Pushing the Upper Limit of What Makeup Can Cost

Encased in a ceramic tube handcrafted by the 160-year-old French house Maison Bernardaud and printed in a Toile de Jouy print, Dior’s new Rouge Premier lipstick, which is infused with hibiscus extract and 24K gold, looks like something that would have been on Marie Antoinette’s vanity.

And that’s the point.

“We wanted to do lipstick that you can also hand down, and make it a whole couture piece that is expensive and precious,” said…


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