Editor
Mercury/13 believes it has a winning strategy for women’s football teams: branding them as if they were luxury labels.
Formed last year, Mercury/13 is an ownership group that has pledged $100 million to acquire women’s football teams worldwide and transform their commercial value. Today it unveiled a new visual identity for its first portfolio club, FC Como Women, a team competing in the Serie A Femminile — the top division of Italian…
